The Reuben

A Taste of Home: Our Reuben Sandwich Special

There's something about the aroma of warm marble rye, the savory notes of tender corned beef, and the tang of sauerkraut that takes us back to simpler times. This month at White or Wheat, we're bringing a beloved Nebraska classic to our menu: the Reuben Sandwich.

Nebraska's Own Sandwich Legend

Did you know that the Reuben Sandwich has deep Nebraska roots? While some claim this iconic sandwich was created in New York, Nebraskans know better. The true story begins in Omaha during a late-night poker game at the Blackstone Hotel in the 1920s. Reuben Kulakofsky, a local grocer, requested a sandwich with corned beef and sauerkraut. Charles Schimmel, the hotel owner, added Swiss cheese and Russian dressing to create what would become an American culinary treasure.

That midwestern innovation – taking simple ingredients and transforming them into something remarkable – is exactly what we celebrate every day at White or Wheat.

Our Reuben: A Homey Classic with a Fresh Twist

Our monthly special brings together all the classic elements that make a Reuben so crave-worthy:

• Freshly baked marble rye bread with its distinctive swirl

• Premium corned beef, sliced thin and piled high

• Melty Swiss cheese that stretches with each bite

• Tangy sauerkraut for that perfect balance of flavor

But what truly sets our Reuben apart is our homemade Reuben dressing. While traditional Reubens use Russian or Thousand Island dressing, our kitchen team has crafted a special recipe that honors the original while adding subtle notes that complement the heartiness of this midwestern staple.

The Secret's in the Sauce: Our Homemade Reuben Dressing

Our dressing begins with a base of mayo and ketchup, but that's where the ordinary ends. We've added a blend of house-pickled ingredients and spices that provide a complex flavor profile – tangy, slightly sweet, with just enough zip to cut through the richness of the corned beef and Swiss.

Each batch is made fresh in our kitchen, embodying our commitment to letting natural ingredients lead the way. This isn't just a sandwich topping; it's the culmination of our passion for transforming the familiar into something remarkable.

A Sandwich Worth Sharing

The Reuben isn't just a sandwich – it's a piece of our shared midwestern heritage. It represents everything we value at White or Wheat: honest ingredients, a welcoming atmosphere, and food that feels like coming home.

Whether you're a Reuben enthusiast or trying this Nebraska classic for the first time, we invite you to stop by this month and rediscover the simplest days with each bite.

Our Reuben Sandwich special is available all month long – perfect for lunch breaks, casual dinners, or any time you're craving a taste of authentic midwestern comfort food that connects us all back to our roots.